GUINNESS maker Diageo is ready to apply for planning permission for a €100m makeover of its iconic James's Gate Brewery. Diageo Ireland has been in talks with Dublin planning authorities and local councillors since the summer about how best to redevelop large sections of the huge St James's Gate site, known worldwide as the home of Guinness stout.
Diageo says it is now ready to submit a planning application for redevelopment of the north side of the site, between James's Street and Victoria Quay, following the talks. The plans are now at the planning stage with a formal planning application being made to Dublin authorities this week. The plans will go on public display tomorrow at the Dublin City Council offices at Wood Quay, just down the river from James's Gate.
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